Friday, 14 October 2016

Bulk SMS , TRansactional SMS & Promotional SMS

India has the world's quickest developing cell phone showcase, making portable publicizing a shrewd approach to advance items and administrations and impart essential business overhauls to clients. Among the different channels of versatile publicizing, Bulk SMS advertising or text advancing is the quickest creating channel. Used to send texts in mass, it can work ponders for driving deals drives, making new clients and keeping up solid business relations with existing clients.

The Bulk SMS advertising rotates around two sorts – Transactional SMS and Promotional SMS

Promtional SMS, as demonstrate from the innocence itself, are the messages sent with a goal to advance your item or administration. These incorporate deals and advertising messages that are typically not asked for by the beneficiaries. Limited time SMS can be sent from 9AM to 9PM and just to telephone numbers that are not on the NDNC registry (DND numbers).

Value-based SMS are those messages that are sent to the clients to overhaul them with data important for utilizing your item or administration. For example, the messages sent by banks about current record adjust or about the exchanges done at the ATMs, dealer stores, and so on. Value-based SMS are conveyed to DND (Do Not Disturb) numbers too.

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Wednesday, 5 October 2016

15 ways to improve your email marketing campaigns

Obviously, there is dependably opportunity to get better with any showcasing technique. So to discover how organizations, particularly little and fair sized ones, can build the viability of their Bulk email marketing many email marketing and little business specialists offer their main 15 tips for making messages that beneficiaries will read and tap on.

  1. Segment your email lists
  2. Make sure your emails are mobile friendly
  3. Consider text-only emails – or not using image-based emails.
  4. Have email come from a real person (as opposed to ‘noreply’).
  5. Make your subject line compelling and to the point.
  6. Personalize your email
  7. Have a clear call to action (CTA)
  8. Keep the preview pane in mind
  9. Optimize your pre-header text.
  10. Be succinct – giving readers an option to read or learn more
  11. Find out the best time of day to reach your target audience(s)
  12. Allow customers to manage their email subscriptions
  13. Track your emails.
  14. Constantly test
  15. Regularly update and cleanse your email list.

Sunday, 2 October 2016

How to Get Better Results From Bulk SMS , Promotional SMS and Transactional SMS Marketing

Given that Bulk SMS marketing services and Promotional SMS services are cost-effective and result-oriented, the bulk SMS services in India are on a rise. SMS marketing platform allows you to share intended information in a number of ways such as coupons, appointments, reminders, occasions, feedback, votes, challenges, etc. Bulk SMS marketing is quick (average response time for text messages is 90 seconds) and are a quantifiable marketing tool.

Here are some useful approaches to get high results from your promotional SMS advertising campaign and boost sales.

1) Create your customer database

Build a database of your customer’s details like their name, phone numbers, e-mail addresses, birthdays, etc. Ensure you get 80% of such details in an inconvenient way. With such data available, you can carry out following activities to keep your customers loyal to your product/ service –

    Send a ‘thank you’ SMS after every transaction. In the message do provide your contact information so that a customer can always reach you.
    Send them SMS with details of fresh arrivals or sales offers, etc.
    Be more sensitive – Send them SMSes on occasions like birthdays, anniversaries, festivals, etc.
    Do more than just business – Send them messages on traffic update, national calamity, etc. This may seem an unnecessary task but showing the ‘human’ side of your business can help your company in long run.

2) Refer prospects to your business website

Doing so will increase traffic to your website, resulting into higher page rank on Google and other search engines. Also customers will be better able to understand your product or service which will help them in making purchase decision.

3) Have a flexible approach

Be flexible with your content, style and tone of promotional SMS and transactional SMS. Experiment with the timings of SMSes and also by sending different copies to different customer segments. This will help you gauge the effectiveness of bulk SMS marketing. Also, keep researching on your target audience in order to find out what offers and information best appeal to them.

4) Make use of your sender ID

Your sender ID is what tells your audience who the message is from. In order to make the most out of it, suggest your business name as the ID, something that you are allowed to do by most bulk SMS providers.

In today’s business world, where technology is rapidly evolving, bulk sms marketing or text message marketing is the simplest way to initiate the process of purchasing a service or product.

Many small businesses are reaping great fruits from SMS marketing services. Bulk SMS service providers offer customized services and you are sure to find the one effective for your business. When looking for a SMS marketing company to launch your Promotional SMS and Transactional SMS capmaign, make sure you find one that you can trust.

ASJMEDIA is a reliable name in the industry offering transactional SMS gateway & Bulk promotional SMS solutions for small and medium sized companies. An ISO 9001:2008 certified company Variform Solution completely understands the complexities and issues that clients face. It offers a host of services in domains such as Bulk SMS, Website Design and Branding Solution.

Through their short code services, the company makes it very simple to get the requested information quickly. Their smooth and fast services make your customers respond quickly to desired call of action. Thus leading to increased sales of your product or service.

The company’s long codes offer dedicated services to individual companies. Through long code service, you can respond to your customers in a cost-effective way and enjoy benefits of timely and regular customer interaction.

Saturday, 1 October 2016

Digital Marketing Via Email MArketing & Bulk SMS

There's no denying it, the world is quickly moving from simple to advanced. Individuals are devouring increasingly advanced substance every day – on cell telephones, portable PCs, desktop PCs at work, and that's only the tip of the iceberg – and organizations that have not yet remembered this in their advertising systems need to adjust quick.


Why is computerized promoting so critical? Since it is not just a quickly developing power in the present advertising playing field, it is set to be the fate of showcasing, and it appears to be likely that computerized media will soon supplant more conventional structures out and out.

While more established eras will most likely regret the end of paper-based daily papers, books, specialized strategies and customary TV and radio communicates, the individuals who have grown up with the web and cellular telephones as a God-given right are as of now grasping the daring new universe of advanced utilization.

The certainties are that computerized strategies for correspondence and advertising are speedier, more adaptable, viable and streamlined, so it is maybe obvious that once the innovation got to be accessible we started rapidly moving into the advanced age. The uplifting news is that advanced offers the same amount of potential to advertisers as it does to customers.

Before we take a gander at the regale of computerized showcasing, we should take a snappy preview of a portion of the key types of it at present:

  1. SEO
  2. Blog
  3. Webaie Designing
  4. Online video content
  5. Pay-per-click (PPC) promoting
  6. Email Marketing
  7. Social Media MArketing (Facebook, Twitter, LinkedIn, and so forth.)
  8. Bulk SMS

This is a long way from a comprehensive rundown, and new types of computerized showcasing, for example, enlarged the truth, are arriving constantly.